Empowering Creativity: Strategies for Success in the Digital Age

+CELEBRATING 30 YEARS OF CREATIVE FREEDOM+

Creative Conference

BASHA UHURU FREEDOM FESTIVAL

Creative Conference Day 2

Discussions on establishing your creative business

28 JUNE 2024

10h00 – 13h00

Women’s Jail – Conference 2

Empowering Creativity Panel discussion

Strategies for Success in the Digital Age

Navigating the intersection of creativity and commerce, explore essential strategies and insights for achieving financial success in today’s digital landscape.

In today’s dynamic landscape, creatives and entrepreneurs alike navigate a complex journey towards achieving financial success while maintaining artistic integrity. This exploration dives into essential tools, strategies, and insights that empower individuals to monetize their passions effectively. From mastering the art of managing multiple creative ventures to building standout brands and leveraging digital resources, discover how innovators like Tayla Foong of Dear Friends have forged paths to success through resilience, balance, and strategic mastery. Join us as we uncover the keys to thriving in a competitive marketplace, where creativity meets profitability.

Curated iQHAWE Media

iQHAWE Media, led by Renaé Mangena and Anastatia Nkhuna, is a femme-led agency offering a wide array of services including digital content creation, social media management, PR & marketing strategies, and creative event production. Central to their innovative initiatives is iQHAWE Magazine, dedicated to Africa’s creative pioneers. The magazine celebrates emerging creative communities and fosters connections between creatives and industries, enhancing client engagements with valuable insights. iQHAWE Media stands as a significant presence within South African youth culture, embodying and championing its creative spirit.

Topics

Is Entrepreneurship and the Creative Economy the Answer?

This panel discussion will critically discuss the viability of entrepreneurship for young people, in the creative economy funding opportunities and more.

Top tools & Strategies for monetization

Exploring the diverse range of tools, resources, and strategies available to creatives and entrepreneurs to unlock new opportunities & achieve financial success.

The balancing act of monetizing multiple creative ventures

How to monetize your passions whilst mastering the art of juggling multiple creative projects.

Mastering the Art of a Thriving Creative Career

Hear from Tayla Foong, the visionary behind Dear Friends on her journey to achieving success through balance and tenacity.

Building a Standout Brand & Digital Brand Mastery

Developing your products and ensuring you understand the digital tools and resource available

Panelists

Mashudu Modau

Founders Sauce

Youth entrepreneurship evangelist Mashudu Modau is an influential voice in the small business community. As founder of Founders Sauce – and former Community Partnerships Manager at Yoco – he connects people and builds platforms to help African entrepreneurs grow.

Mmaphuthi Morule

YOCO

Mmaphuthi Morule is currently serving as the Head of Brand at Yoco, a leading South African fintech company that provides payment solutions to small businesses. Morule brings significant experience to this role, having previously worked as the Marketing Head for the National Basketball Association (NBA) in South Africa. At Yoco, she is responsible for driving the company’s brand strategy and ensuring its alignment with the mission to support entrepreneurial growth and small business success.

Blessing Letsoara

Digify Africa

I am passionate about using education and technology to empower individuals and communities. As Lead Trainer at Digify Africa, I equip young people with digital skills crucial for today’s job market, contributing to Africa’s Digital Revolution. Additionally, I run Strats Connect, aiding organizations with digital marketing strategies. Through public speaking, I advocate for technology’s role in improving lives and addressing socio-economic issues, aiming to inspire and educate others on its transformative potential.

Ian Mangenga

Digital Girl Africa

Ian, a Johannesburg native, stumbled into entrepreneurship while pursuing her passion for using tech and design to empower women. She founded Digital Girl Africa, a femme tech startup leveraging emerging technologies to tackle women’s challenges in education, healthcare, and finance. With a background in public diplomacy, Ian has advocated for women’s empowerment and youth development globally for over a decade. Her work is deeply rooted in social impact and advancing sustainable development goals. Ian’s efforts have earned her accolades like the M&G YSA and the World Wide Web Foundations’ Global Champion award. She also serves as a media tech correspondent, sharing tech insights on platforms like PowerFM and TrueLove Magazine. Passionate about inclusive innovation, Ian sees herself as a ‘zillennial’ forging new paths in the evolving world of work.

Tayla Foong

Dear Friends

Meet Tayla Foong, the founder of Dear Friends, a bespoke events agency, and co-founder of 99 Design Store in Braamfontein, Johannesburg.

Tayla’s journey is a testament to the power of creativity and determination. With a background in marketing and graphic design, she’s been able to turn her passion and love for design into a career. Through her work, she’s created opportunities for emerging designers and inspired young people to pursue their dreams. Tayla’s story is a reminder that with hard work and heart, we can turn our ideas into profitable businesses.

Zama Mthethwa

Zama Mthethwa is a multifaceted individual who blends marketing prowess with a passion for music and fitness. Known as DJ ScottTheGirl, she excels in curating electrifying sets across genres like house and afro tech, setting the tone and connecting with audiences. As a marketing professional, Zama crafts impactful campaigns that resonate and deliver results. Co-founder of The Pack running community, she fosters inclusivity and support among women runners of all levels. Zama’s drive for excellence fuels her in pushing boundaries across her diverse interests.