+CELEBRATING 30 YEARS OF CREATIVE FREEDOM+

Creative Conference

BASHA UHURU FREEDOM FESTIVAL

Creative Conference Day 3

THE BUSINESS OF FASHION MASTERCLASS

27 JUNE 2025

10h00 – 15h00

WOMEN’S JAIL – CONFERENCE 2

THE BUSINESS OF FASHION

FASHION DESIGNERS WORKSHOP

Presented by SN Fashion Hub, Curated by Sophie Ndaba

Where creativity meets commerce — building sustainable fashion brands in Africa’s emerging industry

The Business of Fashion workshop is a deep dive into what it really takes to turn creativity into commerce. Created by Sophie Ndaba and SN Fashion Hub, this powerhouse session is built to help emerging and growing designers understand their place in the fashion ecosystem — and level up.

This isn’t just about sketching. It’s about value chains, pricing models, digital tools, and building a brand with staying power. From couture to streetwear, join the conversation on how to move from “just designing” to owning your role as a fashion house and industry player.

Topics

Establishing a Fashion Business Foundation

Understand how to build a brand with structure, direction, and long-term vision.

From Concept to Execution

Take your idea through production, branding, retail, and delivery. We’re talking end-to-end thinking.

Creative Direction Meets Business Strategy

Marrying aesthetics with analytics to build a business that looks good *and* performs.

Bridging the Gap Between Creativity & Commerce

How to navigate funding, digital tools, pricing, and manufacturing.

Growing the Local Fashion Economy

Building community through collaboration, training, and proudly local production.

PANELISTS & FACILITATORS

Sophie Ndaba

Sophie Ndaba

SN Fashion Hub

Legendary entrepreneur and founder of SN Fashion Hub. From TV icon to fashion mogul, Sophie empowers creatives with tools to thrive in business and life.
Otsile Sefolo

Otsile Sefolo

Otiz Seflo

Founder of Otiz Seflo Bridal, Rentals, and Ready-to-Wear. Former auditor turned red carpet king, Otiz is known for couture gowns, glam, and the #WearLocalFashion movement.
Floyd Manotoano

Floyd Manotoano

Floyd Avenue

Floyd AvenueClothing is a menswear fashion label created by Soweto-born and based designer Floyd Manotoana. Using cultural references to inspire impeccably tailored androgynous pieces, that rise above trends, the brand has become prominent on the menswear landscape.
Thabo Maserumule

Thabo Maserumule

Thunderstorm Fashion

Founder of Thunderstorm Fashion Designs. Known for bold creative direction, he’s styling everything from pageants to prime-time TV.
Thandi Masondo

Thandi Masondo

Luxury by Design Sandton

Fashion entrepreneur and boutique owner serving red carpet royalty and elegant queens. LBDS is where luxury meets local with global flair.
Simphiwe Majola

Simphiwe Majola

Simphiwe Majola & Associates

Founder of a dynamic PR and publicity consultancy known for building powerhouse brands. Simphiwe is a media strategist and image architect helping fashion creatives shape their narrative and elevate their visibility.
Nomthi Vithi

Nomthi Vithi

Marketing strategist and founder of Nomthi Vithi Consulting, a boutique agency connecting fashion brands with culture, influence, and community. Known for bold campaigns and high-impact collaborations, Nomthi helps creatives turn audience engagement into business growth.
Orah Banyini Dube

Orah Banyini Dube

Fashion creative, cultural researcher, and designer blending heritage with high fashion. Orah’s work explores identity, storytelling, and African aesthetics — with pieces that speak louder than words.
Lebo Monyatsi

Lebo Monyatsi

Sanlam

Marketing Manager at Sanlam, driving brand strategies that connect with culture. Lebo supports creative entrepreneurs with tools to build, protect, and grow their financial legacy.
Ashley Peters

Ashley Peters

Access Bank SA

Business Development Manager at Access Bank South Africa. Ashley works with creative entrepreneurs to unlock funding, scale smart, and build financially sustainable brands in fashion and beyond.
Risuna Mayimele

Risuna Mayimele

Panel Facilitator

Founder and CEO of Rurban Concepts, Risuna Mayimele brings over two decades of experience in marketing communications, media, and strategy. Her global consultancy advises clients across development finance, property, travel, fashion, and arts & culture — including work with the World Economic Forum and influencer management.

Her previous roles include Global Communications GM at South African Tourism, Marketing Manager at SABC 3, and Top Billing Presenter Search Judge. She’s worked across the continent and continues to shape how brands connect with audiences.